From a humble beginning to a far-reaching journey, V.Kaus Co., Ltd., with its Kentary brand, founded by Ms. Vo Hoang Van, stands as a vivid example of a small Vietnamese business with big dreams: bringing clean, safe, and authentically Vietnamese agricultural products to consumers around the world. Starting with just 4 million VND in initial capital, Kentary has continuously grown and expanded its reach. Today, Kentary’s products—especially dried fruits, pure spices, and natural herbs—are exported to markets such as the United States, Japan, Australia, and Europe, with annual export revenue reaching up to 2.5 million USD.

V.Kaus – Kentary Honored in the Top 200 Outstanding Enterprises at Vietnam Pavilion 2025

On June 12, 2025, Kentary was honored to be selected as one of the 200 outstanding Vietnamese enterprises participating in the “Vietnam National Pavilion – Vietnam Pavilion” program on the Alibaba.com platform, organized by the Vietnam Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade in collaboration with Alibaba.

This selection program is recognized as a strategic digital trade promotion activity aimed at helping small and medium-sized enterprises accelerate digital transformation and expand into international markets. Kentary’s inclusion in this prestigious list not only acknowledges the brand’s continuous innovation efforts but also affirms the exceptional quality and strong export potential of its products.

Vietnam Pavilion – A Digital Launchpad for Kentary to Reach the World

Mr. Vu Ba Phu, Director General of the Vietnam Trade Promotion Agency, affirmed: “Vietnam Pavilion is not just a virtual booth. It is a strategically integrated trade promotion model, aligned with the national brand, helping enterprises like Kentary gradually and sustainably integrate into the global supply chain.”

Mr. Young Liu, Country Director of Alibaba.com Vietnam, also remarked:
“Kentary is a prime example of a new generation of Vietnamese enterprises – innovative, resilient, and proactive in global integration.”

Products from the Heart – Natural and Internationally Standardized
Kentary pursues the values of “Clean – Natural – Transparent.” All products are processed from clean ingredients grown in collaboration with local farmers, free from chemicals and artificial coloring, and meet food safety standards.

Main product lines include:

• Naturally dried fruits: Retain original flavor and nutrition
• Pure spices: Such as black pepper, black garlic, dried ginger, dried chili, shallots, etc.
• Natural herbs: Cinnamon, star anise, cardamom… promoting health and beauty

Supporting Farmers – Spreading the Value of Vietnamese Agriculture

At Kentary, we believe clean agricultural products are rooted not only in fertile soil but also in the hands, hearts, and experience of Vietnamese farmers. Kentary always stands by the farmers in bringing high-quality agricultural goods to global consumers, contributing to affirming and elevating the value of “Made in Vietnam” products.

We see this as a long-term mission – where businesses and farmers grow together, spreading sustainable agriculture and a green consumption culture to the world.

Future Direction – Accelerating Digital Transformation and Export Expansion

CEO Vo Hoang Van shared: “In the coming year, Kentary aims to double export revenue, continue expanding into new markets, and further enhance the value of Vietnamese agricultural products on the global stage.”

This is not just a numerical target, but a strategic commitment that defines Kentary’s entire development orientation in this new phase.
We view the current export opportunity not merely as selling products abroad, but as a chance to position the Vietnamese brand within the global supply chain.

With a proactive mindset and strong integration spirit, Kentary will:

• Expand export markets, focusing on countries with high demand for natural food and health care products such as the U.S., EU, Japan, and South Korea.
• Enhance competitiveness through packaging innovation, product quality improvements, and investment in modern, eco-friendly production lines.
• Leverage global B2B e-commerce platforms, notably Alibaba.com, to directly access international buyers, cut out intermediaries, and increase negotiation power.
• Build a premium Vietnamese agricultural brand identity, tied to cultural storytelling and sustainable values.

We believe that with steadfast commitment to our mission and strategic agility, Kentary is fully capable of conquering the most demanding markets and becoming a standout representative of the new generation of Vietnamese enterprises – confident, innovative, and leaders in digital export.

Kentary – Advancing Boldly on the “Made in Vietnam” Digital Export Journey

With relentless effort, Kentary confidently represents a small Vietnamese brand steadily winning over global markets through product quality, attentive service, and continuous innovation. Being honored at the Vietnam Pavilion 2025 is the clearest testament to the right direction we are taking.

Further Reading on the Vietnam Pavilion:

• VIR – Vietnam Investment Review: 200 SMEs named for Vietnam National Pavilion 2025
• Nhan Dan Newspaper: 200 outstanding enterprises participate in the “Vietnam National Pavilion” on Alibaba.com
• Cong Thuong Newspaper: “Vietnam National Pavilion” on Alibaba e-commerce platform
• CafeF Newspaper: 200 Vietnamese businesses join the “National Pavilion” on Alibaba.com
• VTV Money: 200 outstanding enterprises featured in the Vietnam National Pavilion 2025
• Business & Development E-Magazine: Alibaba announces 200 top enterprises for Vietnam National Pavilion 2025

Explore Kentary’s Products at: https://kentary.vn/shop/
Contact: [email protected]
Main Office: 5/101/8B No Trang Long, Ward 7, Binh Thanh District, Ho Chi Minh City, Vietnam.